At Simply Divine Signs, we understand firsthand the power of effective mobile advertising for local businesses in the Champaign area. As a top-rated sign company based in Bloomington, IL serving McLean County, we specialize in creating eye-catching custom vehicle wraps and graphics that transform fleets into moving billboards.
Our team simplifies the entire process, from concept to installation, to help you make a lasting brand impression on the streets of Champaign and surrounding regions. Keep reading as we provide insider tips to maximize your wrap’s exposure and impact.
The Purpose and Power Behind Custom Vehicle Wraps
We find many Champaign business owners don’t realize the immense promotional potential a well-designed vehicle wrap holds. Beyond aesthetics, wraps offer an innovative form of advertising that provides constant brand exposure wherever your cars, trucks or vans go.
Essentially, you’re able to elevate your marketing strategy beyond traditional channels and get your messaging in front of more potential customers as locals see your branded vehicles driving around town. This repetition sticks in people’s minds, building familiarity with your brand and more opportunities to convert them into paying customers.
So before we dive into the specifics, it’s important to understand why vehicle wraps are worth the investment:
- Generate more leads and sales from increased impressions
- Expand your advertising reach beyond commercials or billboards
- Advertise your brand 24/7, even when your business is closed
- Cost-effective compared to other forms of ads
- Highly visible to pedestrians and other drivers
By transforming your fleet from plain vehicles into strategic marketing assets, wraps unlock exposure opportunities that can dramatically amplify your current advertising approach.
Bringing Your Design Vision to Life
Now that you grasp the unique power of wraps, let’s address the elephant in the room – designing your concept. We know this creative process can feel overwhelming for busy business owners who aren’t marketers by trade.
The great news? Our talented design team will guide you each step of the way.
First, we sit down to understand your target demographic, brand persona, messaging goals and visual identity. What feeling do you want people to have when they see your wrap driving by? Professional? Trusted? Approachable? Cutting-edge? This psychographic positioning guides our creative direction.
Next, our designers incorporate your color schemes, fonts and other visual assets to reflect your brand accurately. We’ll prepare 2-3 design concepts for your review and make revisions until you’re fully satisfied.
By handling the entire design process in-house rather than outsourcing, we ensure your vision is brought to life just as you imagined.
Choosing the Right Vinyl Wrap Materials
Beyond the graphic design itself, the materials used directly impact the wrap’s durability and longevity on the road. Here at Simply Divine Signs, we only use industry-leading vinyl films and printing technology, no exceptions.
Our wraps are specially engineered to withstand extreme weather changes in Central Illinois, from sweltering summers to frigid winters. The vinyl we print on contours perfectly to your vehicle’s unique shape and texture without air bubbles or wrinkles that make the wrap appear cheap or temporary.
While cheaper materials degrade within 6-12 months, our wraps maintain their flawless appearance and vibrancy for a minimum of 5 years.
When it comes to finish options, matte wraps offer a sleek, elegant look while gloss finishes really make your graphics pop with shine. Recently, we’ve seen high demand for custom wraps featuring reflective vinyl films that capture attention both day and night.
Our Expert Wrap Installation Process
Even with a stunning design and premium materials, the application process itself plays a pivotal role. One wrong move can ruin the entire wrap and your hard-earned investment.
That’s why our highly-skilled installation team takes such care to get every detail perfect. The process generally takes 2-3 full days depending on your fleet’s size and each vehicle type.
We keep your vehicles in our climate-controlled shop to prevent dust or other particles from getting trapped beneath the vinyl. Our staff thoroughly cleans then preps the installation area so the vinyl film adheres smoothly. Panels and windows get properly removed to allow the vinyl to wrap around all contours and edges.
Finally, the vinyl gets applied methodically by hand using heat guns to maximize adhesion. After ensuring any air pockets get smoothed out, we trim the vinyl for an ultra clean finish. Your wrapped fleet will look so flawless, people may think it came straight from the manufacturer!
Maximizing Your Wrap’s Daily Impact
You went above and beyond with a premium vehicle wrap from Simply Divine Signs. Now let’s ensure you get the most mileage from your mobile billboard.
First, remember that placement plays a key role. Brainstorm high-visibility parking spots like near local attractions, popular restaurants or busy intersections. The more eye traffic, the better. Strategically place your food trucks or trailers in heavy foot traffic areas too.
Secondly, don’t keep your wraps confined to local roads. Attend trade shows, community events, regional conferences and other networking opportunities to gain more widespread exposure outside your home base. Your freshly wrapped fleet serves as the perfect talking piece to grab attention at any event or location.
Lastly, feature your wrapped vehicles prominently on social media and in other advertising channels. Help locals mentally connect the dots between your physical presence on the roads and online presence to turn impressions into recognizable brand awareness.
Ready to Transform Your Vehicles into Strategic Marketing Assets?
As you can see, the benefits of investing in custom vehicle wraps go far beyond a simple paint job. The constant mobile exposure, versatility and visual impact wraps provide are unmatched by traditional marketing methods alone.
Here at Simply Divine Signs, we make the entire process efficient and hassle-free so you can focus on your core business operations. Our obsessive focus on quality materials, stellar application services and striking designs allow us to confidently guarantee your satisfaction.
If you serve the Champaign region and want to unlock the advantages of wraps for your business, contact our team today for a complimentary design consultation and quote. Let’s elevate your brand and get your messaging noticed across Central Illinois!
To learn more about bringing your custom vehicle wrap vision to life with Simply Divine Signs, call us at today. From initial concepting to installation and beyond, we’ll help you maximize your brand exposure on the bustling streets of Champaign and the greater McLean County region.