Commercial Signs

Channel Letter Signs, Dimensional Signs, Monument Signs, Post & Panel Signs, Wayfinding Signs

In the world of business, your signage delivers the all-important first impression to potential customers. It’s not just a marker of your location; it’s a vital touchpoint for brand building and customer engagement. Commercial signs come in a variety of styles, each designed to serve specific functions while expanding your brand’s visibility. From illuminated channel letters that create an eye-catching focal point to strategically placed wayfinding signs that ease navigation, these visual elements work in harmony to shape a polished and memorable brand experience. Let’s explore five key commercial sign types that can help your business stand out.

Proudly serving the greater McLean County area including Bloomington, Normal, Peoria, and Champaign, IL


Channel Letter Signs

Channel letter signs steal the spotlight for storefront branding. These three-dimensional letters can be illuminated from within, creating a vibrant glow that pops against building exteriors. Channel letters spell out names, slogans, and logos in eye-catching style. We craft each letter individually to client specifications, allowing for complete customization of colors, materials, fonts, and sizes. Lighted channel letters provide excellent visibility for businesses operating at night while attracting attention along bustling commercial corridors. We recommend mounting directly to building facades or using raceways for added depth. Channel letters withstand weather exposure beautifully while illuminating brands brilliantly.

Dimensional Signs

Dimensional signs infuse visual intrigue to business interiors and exteriors through layered depth and dimension. These signs feature letters, logos and graphics raised or recessed from sign backgrounds for added visual drama. Warm accent lighting amplifies dimension and textures for added sophistication. Popular for lobbies, reception areas, and building exteriors, dimensional signs can be crafted from materials like wood, acrylic, metal and more to match specific branding aesthetics. We design dimensional signs conveying brand personalities through selective use of shapes, depth, color and finishes. The customized variations are endless.

Monument Signs

Monument signs planted near facility entrances make impressive first impressions. These freestanding structures boast ample real estate for prominently presenting essential business identifiers like names, slogans and logos from a distance. Common materials include stone, brick, and metals that convey stability and permanence. Incorporating lighting elements helps monument signs shine brightly when the sun goes down. We recommend monument signs for healthcare campuses, retail centers, hospitality properties and other large complexes spanning acres as they clearly mark sought destinations. Monuments signs act as beacons guiding visitors to your doorstep.

Post & Panel Signs

Post and panel signs communicate important details clearly to visitors. Typically consisting of one or more rectangular panels mounted atop vertical posts, these signs flexibly display essential information like business names, departments, directionals, safety advisories and more. We fabricate durable post and panel signs from materials like aluminum, PVC, acrylic or wood finished in brand-aligned colors and textures. Displays can incorporate multiple panels as needed to relay details, making these signs ideal for interior spaces or exteriors needing clear communication. Keep post and panel sign messaging crisp and consistent for optimal legibility and impact.

Wayfinding Signs

Wayfinding signage eases navigation through intricate interior spaces, guiding customers on intuitive pathways to desired destinations. Consider a first-time visitor entering an expansive hospital seeking a specific department. Without proper signage, they may feel overwhelmed navigating the maze of corridors and wings, resigning themselves to stop endless passersby for redirection. Now imagine signs at each decision point clearly pointing toward Radiology, Oncology, Cafeterias and more. Confidence replaces anxiety knowing each turn leads toward resolutions. We create wayfinding sign systems with guests’ journeys in mind, reducing complexity for smoother experiences.

The Complete Signage Package

At Simply Divine Signs, we view signage as an ecosystem working collectively to effectively convey brands to audiences. Our experts translate clients’ unique identities into comprehensive signage strategies spanning illuminated exterior focal points to interior sign systems effortlessly guiding visitors. We handle all phases of bringing concepts to life, from design and fabrication to permitting and installation. As your trusted signage partner, Simply Divine Signs builds sign systems designed to connect with customers while showcasing what makes your business special. Discover how impactful signage solutions can help you make a lasting impression. Contact us today!


We understand the importance of attracting new customers. That’s why our signs are designed to be eye-catching and memorable. Whether it’s for promotional events or permanent business signage, our goal is to help increase your visibility and drive customer engagement through our high-impact signs.